Welcome to Firefly!

Firefly Trading Company is located on Highway 63 just south of the town of Cable in the heart of the beautiful forests, trails and rivers of Northwestern Wisconsin. Firefly has moved back to the original location – where it all began!

Great business opportunity! Click here for Firefly real estate information!

What You will Find…

Firefly offers “casual clothing & artful collections”. Find wonderful women’s clothing, selected for summer comfort & year round wearability… mostly American made! Add our favorite handbags, jewelry, accessories, gifts and selected kitchen items. The gallery features fabulous local and regional artwork. Art shows and trunk shows keep the gallery and shop changing all the time. We offer a wild array of items with a fun-filled and colorful sensibility. You’ll find us to be artful and light-hearted.

Specializing in…

Dress yourself with American made clothing, jewelry and handbags. Our favorite clothing lines – Comfy, CutLoose, Jag, Fat Hat, Christopher Calvin, Nally & Milly, Krazy Larry, Curio, Habitat (etc)… and many new lines too! Handbags, scarves, jewelry and hats add the pizazz to your new look.

Find a happy selection of gifts, art & home accessories. Put a great card with that gift and you have a little something special. Look for us in the yellow building 1 1/2 miles south of Cable!

Wearables

Jewelry

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

Firefly on Facebook!

When 6 friends come shopping they take over the shop and lots of fun happens! Lots of laughing while finding goodies for each friend. Thank you!!! ... See MoreSee Less

When 6 friends come shopping they take over the shop and lots of fun happens!  Lots of laughing while finding goodies for each friend. Thank you!!!Image attachment

Comment on Facebook

I agree. Shopping is a fun visit with friends at Firefly. Finding goodies is an added bonus!

Such fun shopping here when you get such great service.

Yes, shopping with girlfriends at Firefly is a bonus!😉

What fun!!

Friends+Family +Firefly = FUN 🥰

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Just when you thought it couldn't get any better ... NEW FALLISH COLORS AND STYLES are making their first appearance at Firefly. (How long will that pink dog top last?)

The WEAR IT NOW sale continues!
50% off Summer Clothing.
AND
10% off the new Fallish styles too - some for now and some for later!! Woohoo!

More arriving on the Firefly racks everyday. Don't delay. (We offer 1 per size on most items.)
... See MoreSee Less

Comment on Facebook

Wow so beautiful!

Save some for me...I might just have to sneak away before the PreFat

Lisa-Jack Martinsen 😬

Jane Kriskovich Matthias

Amazing!!! Sara is painting til 2ish today. ... See MoreSee Less

Amazing!!!  Sara is painting til 2ish today.

New Beautiful work from Kathi Pearson Dunn, Sara Qualey, Adu Gindy, Marlene Meyer, Kathe Drake! Plus lots more.
Sara Qualey painting demonstration this Sunday, August 11 from 12 to 2, here in the Firefly gallery.
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Comment on Facebook

As always, a fun place to visit and shop!!!

Wish I had some ruby red slippers to click me there.

Gallery Artist News!

New larger collection of Marlene Meyer's baskets arriving this week.

Sara Qualey painting demonstration!
Sunday, August 11
12 to 2. Join us!

See all the beautiful artful collections at Firefly!
New work arriving from Adu Gindy and Kathi Pearson Dunn.

More August art news to come.
... See MoreSee Less

Gallery Artist News!

New larger collection of Marlene Meyers baskets arriving this week.  

Sara Qualey painting demonstration!
Sunday, August 11
12 to 2.  Join us!

See all the beautiful artful collections at Firefly!
New work arriving from Adu Gindy and Kathi Pearson Dunn.  

More August art news to come.Image attachment
Load more

Firefly Welcomes Luya Shoes!

Luya Shoes is “popping up” at Firefly this summer.

Luya Shoes (Zumbrota, Stillwater and now Excelsior) is now offering wonderful and unique shoe brands at Firefly in Cable.

Fabulous casual clothing, Artful everything, and now shoes!!!

Firefly News Flash

Hours

Tuesday – Saturday 10 – 5
Sundays Noon to 3
Closed Mondays

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Artworks Sampler

We regularly update our gallery & shop with beautiful works & pieces. Click for a sampler of what's on display!