Welcome to Firefly!

Firefly Trading Company is located on Highway 63 just south of the town of Cable in the heart of the beautiful forests, trails and rivers of Northwestern Wisconsin. Firefly has moved back to the original location – where it all began!

CLICK HERE TO PRINT YOUR ANNUAL POSTCARD & COUPON

What You will Find…

Firefly offers “casual clothing & artful collections”. Find wonderful women’s clothing, selected for summer comfort & year round wearability… mostly American made! Add our favorite handbags, jewelry, accessories, gifts and selected kitchen items. The gallery features fabulous local and regional artwork. Art shows and trunk shows keep the gallery and shop changing all the time. We offer a wild array of items with a fun-filled and colorful sensibility. You’ll find us to be artful and light-hearted.

Specializing in…

Dress yourself with American made clothing, jewelry and handbags. Our favorite clothing lines – Comfy, CutLoose, Jag, Fat Hat, Christopher Calvin, Nally & Milly, Krazy Larry, Curio, Habitat (etc)… and many new lines too! Handbags, scarves, jewelry and hats add the pizazz to your new look.

Find a happy selection of gifts, art & home accessories. Put a great card with that gift and you have a little something special. Look for us in the yellow building 1 1/2 miles south of Cable!

Wearables

Jewelry

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Firefly on Facebook!

Highway 63 is open from Hayward to Firefly! Yippee! We have a shopful of fabulous already and more coming everday. Remember to print your annual postcard from your Firefly emails or find it on the Firefly website. www.fireflytradingcompany.com. Sign up for emails.

Watch your speed!
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Highway 63 is open from Hayward to Firefly!  Yippee!  We have a shopful of fabulous already and more coming everday.  Remember to print your annual postcard from your Firefly emails or find it on the Firefly website.  www.fireflytradingcompany.com.  Sign up for emails.

Watch your speed!

Comment on Facebook

All roads lead to Firefly... eventually.

Yippee

4 weeks ago

Firefly Trading Company

This is my Firefly "tribe". We all have our groups - family, friends, colleagues. We connect for many reasons. A couple of days ago this beautiful bunch made food to share with each other in a back room where we just fit, we learned new things about shoes, we celebrated someone's 65th birthday (not mine), we enjoyed each other. We talked about the books we are reading, our recipes, our travels .... good stuff. Never enough time,
is there?
Thank you Mary, Sue, Marlene, Michelle, and Barb. Could not be (on this earth) a more caring bunch of women.
Here we go again. It is a privilege to be with you.
Love to you and yours!
LJ
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This is my Firefly tribe.  We all have our groups - family, friends, colleagues.  We connect for many reasons.  A couple of days ago this beautiful bunch made food to share with each other in a back room where we just fit, we learned new things about shoes, we celebrated someones 65th birthday (not mine), we enjoyed each other.  We talked about the books we are reading,  our recipes, our travels ....  good stuff.  Never enough time, 
is there? 
Thank you Mary, Sue, Marlene, Michelle, and Barb.  Could not be (on this earth) a more caring bunch of women.
Here we go again.  It is a privilege to be with you.  
Love to you and yours!
LJ

Comment on Facebook

Hello lovely ladies! Thank you for bringing joy to so many of us gals. 🤗❤️

Our time together and working in the store is always joy filled! Thank you LJ 😘❤️

Great looking group - hope to see you all soon!

I really enjoy this bunch of gals. Could not find a better group. Thanks for including me again. Tomorrow we start another season. AWESOME!

Love you too! All of you!

See you soon

Is that Barb Dixon? If so, you are a lucky group.

Look forward to another season of Firefly!

Awwwww ..... thank you, LJ! YOU make it all so special! We are all incredibly lucky and blessed! ❤️❤️

Have a great season! I didn’t receive my email with the coupon on it!🤔

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Today, the Firefly women learned about these new shoes. Thanks to Luya (Zumbrota, Stillwater, Excelsior) and Connie, the Luya owner, we have some very cool and comfortable shoes. To add to the mix, of course. See you soon. Wednesday or thereafter! Here we go again! ... See MoreSee Less

Comment on Facebook

The store looks amazing. I’m looking forward to seeing you this coming weekend!

LJ, the store looks beautiful. I’m wishing you an extraordinary season. I will definitely come in when I am up.

I saw those shoes on a very sassy woman traveling from Arizona...they are Norwegian like our friend G!

L.j., wow, everything looks wonderful. I’m excited to visit. You are amazing at staging a seductive retail environment.

Wow, LJ! It looks so wonderful! Lots of sunshine in the shop on this snowy, cold day!💞

Great shoes and wonderful summer collection of clothing.

They r fabulous! Love my red pair! Thx LJ!

Excited to see you again and to buy new outfits! Shop looks amazing, LJ

Looking good! Hope to see you soon!!

Very nice items. Let's see a photo of the art work!

Jennifer Rasmussen...need to take me shopping. ❤️

Julie Nyberg, let’s go!!!

❤️❤️❤️

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Getting ready! Got my inspiration going, Lori created the pots, artists delivering, the loveliest women preparing the shop, boxes of goodies of every kind and today .... big surprises arrive! We are a titch giddy.
Rain or shine or scenic detours - "It is only by risking ourselves from one hour to another that we live at all".
Reopening Wednesday!
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Comment on Facebook

Beautiful clothes, jewelry, art...and soon...shoes!

Looking forward to it!👯‍♀️

Twenty three years ago we lived in Hudson, WI. Boy, we really enjoyed our first years together there. A house on the river, a boat, local restaurants we loved, a church we both appreciated ....
One day, shopping in Stillwater, I fell in love with a great top. The size I needed was not on the rack.... it was being worn by the owner. You know what happened. So funny to me because this is something I have now experienced as a shop owner. Yes, she offered me the shirt off her back, and I bought it and loved it.
And every year when I have cleaned out closets and donated or consigned things, I hung onto that "Nothing Matches" shirt. Maybe I am biased but I still look at it and think it is great.
On Friday, Saturday and Sunday (May 3, 4 5 ) we are OPEN and selling Firefly summer clothing at a huge reductions. AND I am offering so many things from my own closet.
Maybe no one will want my Nothing Matches pretty top, but you never know. Funny how some things DO bring some joy. And I am so curious to see if it still is calling someone's name.
Friday, Saturday, Sunday
10 to 3
Bring your Cable Food Shelf donations please
Reopening May 22 for the season.
Big surprises coming.
See ya.
... See MoreSee Less

Twenty three years ago we lived in Hudson, WI.  Boy, we really enjoyed our first years together there.   A house on the river, a boat, local restaurants we loved, a church we both appreciated ....  
One day, shopping in Stillwater, I fell in love with a great top.  The size I needed was not on the rack.... it was being worn by the owner.  You know what happened. So funny to me because this is something I have now experienced as a shop owner.  Yes, she offered me the shirt off her back, and I bought it and loved it.  
And every year when I have cleaned out closets and donated or consigned things, I hung onto that Nothing Matches shirt.  Maybe I am biased but I still look at it and think it is great.
On Friday, Saturday and Sunday (May 3, 4 5 ) we are OPEN and selling Firefly summer clothing at a huge reductions.  AND  I am offering so many things from my own closet.  
Maybe no one will want my Nothing Matches pretty top, but you never know.  Funny how some things DO bring some joy.  And I am so curious to see if it still is calling someones name.  
Friday, Saturday, Sunday
10 to 3
Bring your Cable Food Shelf donations please
Reopening May 22 for the season.
Big surprises coming.
See ya.

Comment on Facebook

I’ll be by the shop in the next couple of days!🥰👚👖👗

This story sounds familiar. Still love my jacket! 😊

Wish I could be there!

I should bring some of my” nothing matches but I love it anyway” for you!☺️

I will be in ! Nice to have you back! The cranes have missed you😀

I should bring some of my” nothing matches but I love it anyway” for you!☺️

That sweet top will be gone in a flash! 💕💫

So wish I was back in town for this!

Wish I could be there!

See ya!

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Firefly’s Grand Reopening is Wednesday, May 22.

We will be full of fresh styles, new jewelry, new art, and a BIG surprise! So keep watching, get your calendars marked!

You won’t want to miss all the fun . . . and surprises!

Firefly News Flash

We are Getting Ready for Summer!

Reopening Wednesday, May 22. New Everything!!

Tuesday – Saturday 10 – 5
Sundays Noon to 3
Closed Mondays

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Artworks Sampler

We regularly update our gallery & shop with beautiful works & pieces. Click for a sampler of what's on display!