Welcome to Firefly!

Firefly Trading Company is located on Highway 63 just south of the town of Cable in the heart of the beautiful forests, trails and rivers of Northwestern Wisconsin. Firefly has moved back to the original location – where it all began!

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What You will Find…

Firefly offers “casual clothing & artful collections”. Find wonderful women’s clothing, selected for summer comfort & year round wearability… mostly American made! Add our favorite handbags, jewelry, accessories, gifts and selected kitchen items. The gallery features fabulous local and regional artwork. Art shows and trunk shows keep the gallery and shop changing all the time. We offer a wild array of items with a fun-filled and colorful sensibility. You’ll find us to be artful and light-hearted.

Specializing in…

Dress yourself with American made clothing, jewelry and handbags. Our favorite clothing lines – Comfy, CutLoose, Jag, Fat Hat, Christopher Calvin, Nally & Milly, Krazy Larry, Curio, Habitat (etc)… and many new lines too! Handbags, scarves, jewelry and hats add the pizazz to your new look.

Find a happy selection of gifts, art & home accessories. Put a great card with that gift and you have a little something special. Look for us in the yellow building 1 1/2 miles south of Cable!



Thursday – Saturday
10 – 4


Last Day of the Season:
Saturday December 2

Firefly News Flash

In the Gallery

“Trees!” Open Art Show starts September 4


A new season is tip toeing toward us and we can meet it in comfortable style.

Gorgeous fall colors in solids, prints and plaids
Jag jeans (higher rises) & sweatshirts
Krazy Larry ankle length pants – a customer fav

Knitted tunics from Tyler Boe &Tulip & Caite
New fall colors and styles from Comfy and SunKim
Lighter weight sweaters – “Margaret Winters” are so beautiful!

Way wonderful jackets, vests and ponchos
Always perfect neutrals.

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Artworks Sampler

We regularly update our gallery & shop with beautiful works & pieces. Click for a sampler of what's on display!