Welcome to Firefly!

Firefly Trading Company is located on Highway 63 just south of the town of Cable in the heart of the beautiful forests, trails and rivers of Northwestern Wisconsin. Firefly has moved back to the original location – where it all began!


What You will Find…

Firefly offers “casual clothing & artful collections”. Find wonderful women’s clothing, selected for summer comfort & year round wearability… mostly American made! Add our favorite handbags, jewelry, accessories, gifts and selected kitchen items. The gallery features fabulous local and regional artwork. Art shows and trunk shows keep the gallery and shop changing all the time. We offer a wild array of items with a fun-filled and colorful sensibility. You’ll find us to be artful and light-hearted.

Specializing in…

Dress yourself with American made clothing, jewelry and handbags. Our favorite clothing lines – Comfy, CutLoose, Jag, Fat Hat, Christopher Calvin, Nally & Milly, Krazy Larry, Curio, Habitat (etc)… and many new lines too! Handbags, scarves, jewelry and hats add the pizazz to your new look.

Find a happy selection of gifts, art & home accessories. Put a great card with that gift and you have a little something special. Look for us in the yellow building 1 1/2 miles south of Cable!



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Firefly on Facebook!

We love the beautiful stones and craftsmanship of Sarah Weber's jewelry.Snow opal and sterling silver earrings. These are headed to Firefly Trading Co. in Cable, Wi. L.j. Correll Menzel ... See MoreSee Less

We love the beautiful stones and craftsmanship of Sarah Webers jewelry.Image attachmentImage attachment

Comment on Facebook

Super lovely in person!

Happy 4th of July! Our day started with the CARE walk/run with Melissa and Peter, the pancake breakfast and ended with a perfect rainbow. Actually it was more vivid (vivider!) but we just could not walk away to get a camera. And it was a double rainbow for quite a while. Whoohoo. Happy day to you.
Back in the shop tomorrow!
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What's new? Well, lots! Cause it's July and you are in the neighborhood. Thanks for making Firefly shopping part of your life. ... See MoreSee Less

Comment on Facebook

Love love your wonderful taste! Time for another visit!

Yum! It’s all so wonderful. I’m robbing the bank on the way to Firefly. I want it all. The displays are amazing, L.j.

Love your store!💕

I love this photo of you.

It looks fantastic.

Love love Firefly!

See you this week!

I see a shopping spree coming up!

Where are you located?

What are your summer hours?! I can't wait to stop in again!

Oh, my, this is a hidden gem of the northwoods.

Where is this store?

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LJ' favorite hat! This one I have worn for 5 years in the Arizona sun and the pool! It springs back every time! It is made by Wallaroo ... maker of great hats. We have a few colors at Firefly!

Marlene, Michelle, Barb and Mary will help you with my favorite hats and all the latest arrivals!

P.S. The photos are taken in Green Valley, AZ. Check out the flowers, sunset, and our owls! I am helping my folks this week so our great Firefly staff is helping you.... as they love to do everyday. We are grateful.
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Comment on Facebook

So glad you could go help out! Give Mom a hug for me

Beautiful pictures, LJ!!

I’m wearing many hats these days.

I’m wearing many hats these days.

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The weekend is coming! The boxes arriving! The artists creating! The Firefly staff is gearing up! The weekend is coming!
I couldn't photograph it all! Check it all out.
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Comment on Facebook

Awesome. I’ll bring my mom.

What a fabulous collection. I need to go shopping. ❤

LJ, it’s all just beautiful. Wish I could be there. I hope you have the most fabulous season.!

Can’t wait to check it out. In Minneapolis this week end.

I’ll take one of each.

So many great photos, capturing the essence of Firefly Trading Company!

LJ, it’s all just beautiful. Wish I could be there. I hope you have the most fabulous season.!

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Firefly Welcomes Luya Shoes!

Luya Shoes is “popping up” at Firefly this summer.

Luya Shoes (Zumbrota, Stillwater and now Excelsior) is now offering wonderful and unique shoe brands at Firefly in Cable.

Fabulous casual clothing, Artful everything, and now shoes!!!

Firefly News Flash


Tuesday – Saturday 10 – 5
Sundays Noon to 3
Closed Mondays

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Artworks Sampler

We regularly update our gallery & shop with beautiful works & pieces. Click for a sampler of what's on display!