Welcome to Firefly!

Firefly’s owners are retiring and the store closes permanently October 26, 2019.

Firefly Trading Company is located on Highway 63 just south of the town of Cable in the heart of the beautiful forests, trails and rivers of Northwestern Wisconsin. Firefly has moved back to the original location – where it all began!

Great business opportunity! Click here for Firefly real estate information!

What You will Find…

Firefly offers “casual clothing & artful collections”. Find wonderful women’s clothing, selected for summer comfort & year round wearability… mostly American made! Add our favorite handbags, jewelry, accessories, gifts and selected kitchen items. The gallery features fabulous local and regional artwork. Art shows and trunk shows keep the gallery and shop changing all the time. We offer a wild array of items with a fun-filled and colorful sensibility. You’ll find us to be artful and light-hearted.

Specializing in…

Dress yourself with American made clothing, jewelry and handbags. Our favorite clothing lines – Comfy, CutLoose, Jag, Fat Hat, Christopher Calvin, Nally & Milly, Krazy Larry, Curio, Habitat (etc)… and many new lines too! Handbags, scarves, jewelry and hats add the pizazz to your new look.

Find a happy selection of gifts, art & home accessories. Put a great card with that gift and you have a little something special. Look for us in the yellow building 1 1/2 miles south of Cable!

Wearables

Jewelry

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

Firefly on Facebook!

Snow? We usually bring out the ducks in December but for obvious reasons they are coming out of the box today!
Come shop and play.
Extra Duck Discount when you check out!
Today, Saturday, October 12.
... See MoreSee Less

Snow?  We usually bring out the ducks in December but for obvious reasons they are coming out of the box today!  
Come shop and play.  
Extra Duck Discount when you check out!  
Today, Saturday, October 12.Image attachment

Comment on Facebook

The free rug samples are gone! And the duck event was fun! And it was a bit of an emotional day for me. YOU are lovely.

Sorry to miss the duck event!!🐤

Are you open today?

We have about 100 rug samples! Classrooms? Message me or come on in! ... See MoreSee Less

We have about 100 rug samples!  Classrooms?  Message me or come on in!

Comment on Facebook

Stitch em all together for beautiful "patch quilt rug!" ♡♡♡

Kindergarten situpons!

Susanne Hanchek Kalla!!!!

These "Christmas Ducks" might need to freed from their box if it snows on Saturday. Do you remember what that means? It means extra savings on everything!

SNOW + SATURDAY =
CHRISTMAS DUCK DISCOUNTS!

Come play and save on Saturday, October 12.

(Thankfully, it is supposed to warm up again next week.)
... See MoreSee Less

These Christmas Ducks might need to freed from their box if it snows on Saturday.  Do you remember what that means?  It means extra savings on everything!  

SNOW + SATURDAY = 
CHRISTMAS DUCK DISCOUNTS!  

Come play and save on Saturday, October 12.

(Thankfully, it is supposed to warm up again next week.)

You know I love the chandelier from Tucson but we are offering it for the price we paid in a great consignment shop. And all the rest of these units have prices on them. More than photographed here. 😍 ... See MoreSee Less

Comment on Facebook

Hope to visit this week.

Best wishes for the sale of these treasures😘

OMG, that chandelier is one of the most beautiful things! I can't believe you're letting go of it. Just think how awesome it'd look in the GV house! Maybe your studio?

I am so going to miss you all!!

What’s going on here - are you going out of business? 😢

Tom says he will miss painting, hanging etc...

When is your last day?

View more comments

Up from the basement. Half price or less! New reductions. See ya soon! ... See MoreSee Less

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Firefly News Flash

Firefly’s owners are retiring and the store closes permanently October 26, 2019.

Huge retirement sale begins
Friday, October 4 .
Display items for sale!

October Hours:
Wednesday – Saturday
10-4

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Artworks Sampler

We regularly update our gallery & shop with beautiful works & pieces. Click for a sampler of what's on display!