Welcome to Firefly!

Firefly Trading Company is located on Highway 63 just south of the town of Cable in the heart of the beautiful forests, trails and rivers of Northwestern Wisconsin. Firefly has moved back to the original location – where it all began!

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What You will Find…

Firefly offers “casual clothing & artful collections”. Find wonderful women’s clothing, selected for summer comfort & year round wearability… mostly American made! Add our favorite handbags, jewelry, accessories, gifts and selected kitchen items. The gallery features fabulous local and regional artwork. Art shows and trunk shows keep the gallery and shop changing all the time. We offer a wild array of items with a fun-filled and colorful sensibility. You’ll find us to be artful and light-hearted.

Specializing in…

Dress yourself with American made clothing, jewelry and handbags. Our favorite clothing lines – Comfy, CutLoose, Jag, Fat Hat, Christopher Calvin, Nally & Milly, Krazy Larry, Curio, Habitat (etc)… and many new lines too! Handbags, scarves, jewelry and hats add the pizazz to your new look.

Find a happy selection of gifts, art & home accessories. Put a great card with that gift and you have a little something special. Look for us in the yellow building 1 1/2 miles south of Cable!

Wearables

Jewelry

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Firefly on Facebook!

Getting ready! Got my inspiration going, Lori created the pots, artists delivering, the loveliest women preparing the shop, boxes of goodies of every kind and today .... big surprises arrive! We are a titch giddy.
Rain or shine or scenic detours - "It is only by risking ourselves from one hour to another that we live at all".
Reopening Wednesday!
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Comment on Facebook

Beautiful clothes, jewelry, art...and soon...shoes!

Looking forward to it!πŸ‘―‍♀️

Twenty three years ago we lived in Hudson, WI. Boy, we really enjoyed our first years together there. A house on the river, a boat, local restaurants we loved, a church we both appreciated ....
One day, shopping in Stillwater, I fell in love with a great top. The size I needed was not on the rack.... it was being worn by the owner. You know what happened. So funny to me because this is something I have now experienced as a shop owner. Yes, she offered me the shirt off her back, and I bought it and loved it.
And every year when I have cleaned out closets and donated or consigned things, I hung onto that "Nothing Matches" shirt. Maybe I am biased but I still look at it and think it is great.
On Friday, Saturday and Sunday (May 3, 4 5 ) we are OPEN and selling Firefly summer clothing at a huge reductions. AND I am offering so many things from my own closet.
Maybe no one will want my Nothing Matches pretty top, but you never know. Funny how some things DO bring some joy. And I am so curious to see if it still is calling someone's name.
Friday, Saturday, Sunday
10 to 3
Bring your Cable Food Shelf donations please
Reopening May 22 for the season.
Big surprises coming.
See ya.
... See MoreSee Less

Twenty three years ago we lived in Hudson, WI.  Boy, we really enjoyed our first years together there.   A house on the river, a boat, local restaurants we loved, a church we both appreciated ....  
One day, shopping in Stillwater, I fell in love with a great top.  The size I needed was not on the rack.... it was being worn by the owner.  You know what happened. So funny to me because this is something I have now experienced as a shop owner.  Yes, she offered me the shirt off her back, and I bought it and loved it.  
And every year when I have cleaned out closets and donated or consigned things, I hung onto that Nothing Matches shirt.  Maybe I am biased but I still look at it and think it is great.
On Friday, Saturday and Sunday (May 3, 4 5 ) we are OPEN and selling Firefly summer clothing at a huge reductions.  AND  I am offering so many things from my own closet.  
Maybe no one will want my Nothing Matches pretty top, but you never know.  Funny how some things DO bring some joy.  And I am so curious to see if it still is calling someones name.  
Friday, Saturday, Sunday
10 to 3
Bring your Cable Food Shelf donations please
Reopening May 22 for the season.
Big surprises coming.
See ya.

Comment on Facebook

This story sounds familiar. Still love my jacket! 😊

Wish I could be there!

So wish I was back in town for this!

Wish I could be there!

That sweet top will be gone in a flash! πŸ’•πŸ’«

I should bring some of my” nothing matches but I love it anyway” for you!☺️

I’ll be by the shop in the next couple of days!πŸ₯°πŸ‘šπŸ‘–πŸ‘—

See ya!

I will be in ! Nice to have you back! The cranes have missed youπŸ˜€

I should bring some of my” nothing matches but I love it anyway” for you!☺️

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Color!Rovers, made in Portugal. One of our favorite brands here at Luya Shoes. #meetmeinzumbrota #discoverstillwater #roversshoes #flats #redshoes #blueshoes #shopluya ... See MoreSee Less

Color!

Yay! If you are near Stillwater, MN, check out Luya in Stillwater. Great shoes (and other things) in a great town.Ribbon cutting at our Stillwater location. #shoes #shoplocal #discoverstillwater #shopluya #luyawalks ... See MoreSee Less

Yay!  If you are near Stillwater, MN, check out Luya in Stillwater.  Great shoes (and other things) in a great town.

Comment on Facebook

I am coming to see you Tuesday mid-dayish. Can't wait!

I love Luya.

Are you ready for a 3 day spring cleaning and clearance of Summer Firefly Clothing and LJ's closet? (Yes, my personal closet! When you own a store and then start spending your winters in Arizona, well, things can get out of control. Well actually, they did.)

Join us "Opening Fishing" weekend!

Limited to 3 days - May 3, 4, 5 (Fri, Sat, Sun)
Hours: 10 to 3 each day. (That is 15 hours total)
Deep discounts on Firefly Summer Clothing. (xs - xl)
Clearance of kitchen items.
And yes, LJ's closet. (Sizes mostly m, l and xl)

What's in her closet???? Might be something for you. Tops, bottoms, dresses, scarves.

And we are excited to be giving some of the dollars from LJ's Closet sale away! Help me turn my excess into something way better.

Remember: Firefly will reopen for the regular season on Wednesday, May 22.

We will be full of fresh styles, new jewelry, new art, and a BIG surprise! So keep watching, get your calendars marked! You won't want to miss all the fun . . . and surprises! (Bares repeating!)
... See MoreSee Less

Are you ready for a 3 day spring cleaning and clearance of Summer Firefly Clothing and LJs closet?  (Yes, my personal closet!  When you own a store and then start spending your winters in Arizona, well, things can get out of control. Well actually, they did.) 

Join us Opening Fishing weekend!  

Limited to 3 days - May 3, 4, 5 (Fri, Sat, Sun)
Hours:  10 to 3 each day.  (That is 15 hours total) 
Deep discounts on Firefly Summer Clothing. (xs - xl)
Clearance of kitchen items.
And yes, LJs closet. (Sizes mostly m, l and xl)

Whats in her closet????  Might be something for you.  Tops, bottoms, dresses, scarves.

And we are excited to be giving some of the dollars from LJs Closet sale away!  Help me turn my excess into something way better.

Remember:  Firefly will reopen for the regular season on Wednesday, May 22.   

We will be full of fresh styles, new jewelry, new art, and a BIG surprise!  So keep watching, get your calendars marked!  You wont want to miss all the fun . . . and surprises!  (Bares repeating!)

Comment on Facebook

I can hardly wait!!

Wouldn’t miss it! Looking forward to seeing you.

Yippee! Can't wait!

Chris and I will be up in June. Can't wait to see you.

Looking forward to fun at LJ’s!

It might be worth the 6 hr. drive πŸ˜‰

Nice!

Yay!!!

Sorry to miss this event. Cleaning out someone else’s closet is much more fun than cleaning out my own.

For sure I look forward to going thru our closet!

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Firefly’s Grand Reopening is Wednesday, May 22.

We will be full of fresh styles, new jewelry, new art, and a BIG surprise! So keep watching, get your calendars marked!

You won’t want to miss all the fun . . . and surprises!

Firefly News Flash

We are Getting Ready for Summer!

Reopening Wednesday, May 22. New Everything!!

Tuesday – Saturday 10 – 5
Sundays Noon to 3
Closed Mondays

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Artworks Sampler

We regularly update our gallery & shop with beautiful works & pieces. Click for a sampler of what's on display!